Revolutionizing the Poultry Industry: Case Study of Leong Hup International Berhad.

Revolutionizing the Poultry Industry: Case Study of Leong Hup International Berhad.

Digital transformation has become essential to modern-day agriculture, especially in producing poultry, eggs, and livestock feed. Leong Hup International Berhad, a leading producer in Southeast Asia, is a prime example of how digital transformation can revolutionize the poultry industry. With multiple locations and an extensive supply chain, Leong Hup requires reliable and high-speed internet connectivity to effectively manage its production and business operations.

One of the poultry industry’s most significant challenges is controlling production costs. As chicken is a staple food in Southeast Asian cuisine, it is crucial to keep costs low so everyone can afford this protein-rich meat. However, outside factors such as geopolitical issues and rising feed prices can make cost control challenging. To address this, Leong Hup has implemented innovative technology such as the Internet of Things (IoT)Enterprise Resource Planning (ERP) software, and farm management solutions.

Critical business management software such as ERP, SAP, Internet of Things (IoT) and automations are here to boost productivity in poultry industry

One of the poultry industry’s most significant challenges is controlling production costs. As chicken is a staple food in Southeast Asian cuisine, it is crucial to keep costs low so everyone can afford this protein-rich meat. However, outside factors such as geopolitical issues and rising feed prices can make cost control challenging. To address this, Leong Hup has implemented innovative technology such as the Internet of Things (IoT)Enterprise Resource Planning (ERP) software, and farm management solutions.

By using digital softwareautomationInternet of Things (IoT), and sensors, farmers can now manage their farms in previously impossible ways. For example, Leong Hup has adopted various digital solutions to optimize production, minimize wastage, and improve livestock quality.

  • Automated feeding systems with sensors can optimize feed consumption and reduce costs in the feedstock.
  • IoT sensors can monitor the temperature, humidity, and air quality inside the chicken house, improving living conditions for the chickens and tracking their fertility cycles.
  • With an automation system, supervisors can monitor weather patterns, detect potential health hazards among the birds, and optimize feed and water consumption in real-time.

In addition to production, farmers can now rely on centralized databases such as ERP software to connect all company departments, including finance, supply chain, inventory management, and warehousing. This digital software enables administrators to make informed decisions about their business operations, leading to better cost control. Ultimately, leveraging innovative technology can help the poultry industry achieve better cost control, maintain production quality, and ensure affordable consumer prices.

As most domestic chicken farms are at rural sites, these areas depend solely on satellite VSAT. VSAT is costly and experiences high latency, resulting in poor and unreliable internet connectivity. Consequently, real-time updating of production data is not performed, and instantaneous data sharing across sites is delayed. Communication between HQ and all production relies solely on a high-cost dedicated leased line solution.

VSAT satellite internet usually comes in high latency

To address this challenge, Leong Hup turned to LNS Internet Managed Services. This solution bonds multiple internet lines from different ISPs into a single pipeline.

LNS outdoor router installation at the office near poultry farms.

The presence of multiple ISP lines running in one tunnel increases the total bandwidth, provide redundancy, cost saving and avoid switching of IP address whenever there is an internet interruption. The solution can be easily scaled up or down to meet the company’s changing needs and can be customized to fit its specific requirements.

The results of implementing LNS Internet Managed Services were immediate and impressive. Leong Hup has been adopting LNS services for over 15 years since 2007. The internet bonding solution has eliminated high-cost, unstable, and congested internet issues. Farmers must leverage digital technology to remain competitive and efficient with the increasing demand for high-quality poultry products. Leong Hup International Berhad’s testimonial of LNS Internet Managed Services is a testament to the power of innovative technology in addressing business challenges. Contact US HERE to understand how we can bring stronger internet connectivity to your business, even at remote locations.

Published by  LightsUp Network Solution Sdn BhdLightsUp Network Solution Sdn Bhd

At LightsUp Network Solution Sdn Bhd, we’re proud to be a part of the mission to revolutionize the #poultry industry in Southeast Asia. With LNS Internet Managed Services, we’ve successfully helped Leong hup International, one of the largest fully integrated producers of poultry, eggs, and livestock feed in Southeast Asia, to overcome the challenge of poor #internet connectivity at their rural chicken farms and streamlined #communication between HQ and all production sites. It has been an incredible journey, and we’re proud to share our success story with you! 

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